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Social Media Manager

United Kingdom, England, LondonMarketing

Job description

WithU is an audio fitness app available globally on Android and iOS. We are an exciting and ambitious fitness start-up that launched to market in 2020 and have become one of the fastest growing fitness products in the UK.

As fitness experts, we know health and wellbeing rely on accessibility, variety and personalised support to ensure you reach your goals efficiently, healthily, and sustainably. Our app delivers over 1000 workouts, with 18 coaches, across 14 disciplines and is accessible at home, in the gym or on the go. Whenever and wherever.

Social media is a key component of the WithU offering and our success. Our social media channels are the creative gateway to the brand and we need someone who is creative, ambitious and dynamic to manage them.

You're ambitious in terms of what social media can achieve, and are able to test ideas, new tools and techniques in search of impact and growth. You’re a natural brand guardian, who understands the importance of clear messaging and visual identity. This role is fundamental to our brand and growth strategy as we look to significantly increase our customer base in all of our markets.

This role will work closely with marketing teams at Sky as we develop a new-to-market fitness product and new brand identity. This role will be highly collaborative, working with different teams across WithU and Sky, as well as our trainers and talent.

What does that look like?

  • Lead our organic social strategy to drive growth and engagement across all channels with responsibility for planning the social media calendar, primarily focused on Instagram, Linkedin & TikTok
  • Ideation and production of content for organic channels including imagery, video and copy adhering to our brand guidelines, visual identity and TOV
  • Develop the strategy around building the wider WithU community, increasing our following and creating brand loyalty
  • Collaborate cross-functionally to execute marketing campaigns and product launches on social media, ensuring assets required from other teams are coordinated in advance
  • Be a “thought leader”, having a strong awareness ofl trends and being reactive to relevant cultural events, as well as developments in the industry (platforms, algorithms, tools, etc)
  • Working hands-on with trainers and talent to ideate, shape and produce high quality content across channels
  • Understand and implement social media reporting, analytics tools and attribution models to demonstrate the impact of campaigns and use the data to optimise activities
  • Confident in using a test and learn approach to drive engagement
  • Responding and interacting with users across platforms, building brand loyalty and conversation loops
  • Supporting across various other work-streams including but not limited to PR, talent, content, comms and events

Job requirements

  • At least 3 years experience in a dedicated social media & community management role, or equivalent freelance experience

  • Experience in working with talent and influencers, agency experience also considered

  • Excellent storytelling skills and experience in developing creative, multi-channel social campaigns

  • A social-first creative mindset, with a natural ability to convert this thinking into effective campaigns, concepts & creative copywriting

  • Brilliant analytical & research skills, with the ability to mine data to uncover insights

  • A can-do attitude, you love rolling up your sleeves and working at pace


Predominantly an office-based role, with 3 days (minimum) in office to sync with filming and production days.


  • A brand new London-based office with flexible working hours

  • Full health & travel insurance, which covers therapy & mental health

  • Enhanced maternity/paternity cover

  • 29 days of holiday

  • A brand new Macbook Pro to set you up

  • Company socials and prizes - we aim to meet once a month in London

  • Free access to WithU for friends & family


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