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Product & UX Copywriter

  • London, England, United Kingdom
£35,000 - £40,000Marketing

Job description

As we continue our lightning-fast growth, two things are essential to continuing our success: our people and our culture.

So far, we have 100 people working worldwide, from our London HQ or remotely, joining us on our mission to empower the world to choose fitness, and we're looking for more.

We want brilliant people who love building great products, redefining success, and creating incredible campaigns to promote the growth of the WithU product portfolio.

About the role:
The Product & UX copywriter will work alongside product owners, designers, marketers, and developers. You'll lead copy development in our fitness product experiences and supporting content, creating a world-class app and web experience.

From brand, through people, to product, our copywriting team will define our tone of voice, strategic messaging, and easy-to-consume app, delivering A-game copy that will make customers excited to be a part of our community ✍

You’ll report into the Head of Marketing, and be a part of the marketing delivery team but will work cross-functionally with our product teams.

Location: London, Chiswick (Hybrid; x2 days onsite)

Job requirements

What we’re looking for:

  • You love all things communication - you understand the impact of powerful communications.

  • You're a natural at talking to people.

  • You build connections with them, you hear them, and you can cut through the noise to deliver what they need - and more.

  • You can be both creative and technical. You can easily put yourself in your target's shoes, and we bet you know how to weave storytelling into communications like a pro.

  • You have a strong understanding of UX best practices, microcopy, testing and iterating journeys.

  • You can turn complex ideas into clear, concise and compelling copy.

What you'll be doing:

  • Working closely with product, design, and research to develop a content strategy and recommendations for revamping existing products, new features, and content to support their launches.

  • Assessing the end-to-end product journey to come up with a strategy for multi-channel comms to influence product adoption

  • Thinking about core product concepts, including retention, multi-product adoption, and operational impact

  • Finding intuitive and elegant content solutions while building customer experiences that spark simplicity, deep understanding and delight within WithU users

  • Getting to know the WithU brand and working with design, product & marketing to keep refining and iterating on our voice and building out our style guide

  • Improving and maintaining content management and governance frameworks with customer experience at the heart of every decision

  • Work with other writers to refine standards and guidelines – this will involve peer review and collective critiquing of work, along with contributing to a growing toolkit of writing resources.

  • Using insights and customer testing data to iterate journeys and make them more engaging and effective

  • Advocating for customers, and working with stakeholders to balance their needs against commercial goals and regulatory responsibilities.

  • Managing your workload and diary, communicating with stakeholders to set priorities and deliver work on time

What you'll need:

• 5 years of experience in B2C growth or marketing in a fast-paced environment (preferably in a hyper-growth tech company)

• Experience working closely with product, marketing, and design teams to develop creative and engaging content

• Strong UX and product thinking, with the brand experience to build out effective communication.

• A strong track record in product writing and understanding of channels like in-product, digital, PR, operational, and offline activations - your role could move beyond product based on team capacity, so a willingness to support your peers for the ultimate end customer experience.

• Knowledge of markets and competitive landscape in the fitness industry or app industry

• Excellent communication & interpersonal skills

• To be a charismatic, people-person who can talk to anyone and work in an ever-changing startup environment

• Strong understanding of branding, TOV, content strategy and experience working with other teams in an agile environment

• Ability to pitch ideas and explain reasoning

• Experience working directly with stakeholders from various teams, managing their feedback and resolving challenges

• Experience editing the work of other writers


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