Marketing Manager

Company background

We’re on a mission to empower the world to choose fitness.

WithU is an award-winning audio-led fitness app available globally on Android and iOS. We are an exciting and ambitious start-up that launched to market in 2020 and has since become one of the fastest-growing fitness products in the UK. In 2023 we also launched a new product in partnership with Sky TV, which is currently revolutionising the future of at-home fitness.

Role description

As the Marketing Manager of the Mvmnt brand (JV with Sky), you'll be responsible for developing and executing a comprehensive marketing strategy aligned with the company goals. You'll lead a talented marketing team, collaborate with cross-functional teams, and oversee the creation of compelling marketing materials to drive our business objectives forward.

What does the role look like?

• Develop and execute a comprehensive marketing strategy aligned with company goals and objectives.

• Drive brand awareness, user acquisition, and engagement through innovative and effective marketing activations.

• Lead, mentor, and inspire a high-performing marketing team, fostering collaboration and professional development.

• Develop and manage the marketing budget, allocating resources effectively to maximise ROI.

• Brief and oversee the creation of marketing materials, including digital content, social media assets, email campaigns, and promotional materials.

• Work with the wider marketing team to drive a comprehensive comms plan that grabs consumer attention and engages them to become brand advocates.

• Monitor and analyse key marketing metrics and KPIs to track performance, identify areas for improvement, and make data-driven decisions.

• Work closely with the product teams to enhance consumer experience and retention.

• Create and nurture clear lines of communication, managing stakeholder expectations.

• Report to the Head of Marketing and collaborate closely with other departments.

You'll have the following:

• Proven experience in a marketing manager role, preferably within the fitness, health, or tech industry.

• Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, and paid advertising.

• Demonstrated success in developing and implementing marketing strategies that drive user acquisition and engagement.

• Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.

• Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Creative thinker with a passion for innovation and staying ahead of industry trends.

• Strong organisational skills and the ability to manage multiple projects and priorities simultaneously.

• Experience working in a fast-paced startup environment is desirable.

Logistics:

Hybrid role with one day in the WithU Chiswick office / Sky office, to sync with required teams.