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Marketing Manager

RemoteUnited Kingdom, London, City of, LondonMarketing

Job description

Company Background:

WithU is an audio fitness app available on Android and iOS and available globally.

An exciting and ambitious start-up in the fitness space. WithU launched to market in 2020 and celebrated a successful first year at the end of April 2021.

As fitness experts, we know health and wellbeing rely on accessibility, variety and personalised support to ensure you reach your goals efficiently, healthily, and sustainably.

Our app delivers over 1000 workouts, with 18 coaches, across 14 disciplines and is accessible at home, in the gym or on the go. Whenever and wherever. 

Necessary experience:

  • Designing and performing experiments to drive marketing and growth to achieve customer acquisition targets.

  • Working through the entire funnel from awareness to retention to drive user acquisition.

  • Uncover and leverage new emerging channels and opportunities to accelerate growth.

  • Experience managing paid search / SEM programs end-to-end - from campaign execution to landing page optimisation to reporting and performance analysis. Frequent experimentation of channels, AB testing to drive growth.

  • CRM/ Referral experience would be advantageous.

  • Track metrics and analyse data to optimise our marketing campaigns and ads.

  • Uncover and leverage new emerging channels and opportunities to accelerate growth.

  • Partnerships activation and experience of creating collateral to support opportunities - decks, strategic planning.

What you’ll be doing:

  • Proactively identify channel optimisation and growth opportunities, surfacing dependencies and blockers to the Marketing Director and cross-functional stakeholders.

  • Manage day-to-day operations of paid search channels to drive towards ambitious user growth goals while maximising ROI

  • Work closely with agencies to develop and execute channel strategies and capitalise on the latest channel technology.

  • Work with design, content and product teams on brand assets, collateral, websites and app.

  • Weekly and monthly reporting to executive management and stakeholder teams.

Job requirements

Desired traits:

An exceptional communicator, resilient and comfortable with occasional ambiguity. You’re a problem solver at heart and don’t need your hand held. But, most importantly, you keep your word and are not afraid to ask for help when necessary.

  • You must have a minimum of 4/5 years experience in brand and growth marketing.

  • Proven track record of experience working across the marketing mix.

  • You must be a data driven thinker with an analytical mind, where you can identify and interpret opportunities to support performance.

  • Ability to use the performance data to identify improvement opportunities and how to do things better.

  • You must be tremendously ambitious, where you have the opportunity to make a name for yourself and play a pivotal role in both accelerating the growth of WithU and transforming the fitness industry.

  • You’re experienced in working with external agencies to deliver outstanding results across digital and offline channels when necessary. But you love rolling up your sleeves and getting stuck in.

  • You will have a strong empathy for users, and can easily put yourself in the shoes of both consumer and client to understand what will appeal to them at different stages of their experience and journey with us.

  • Have a passion for building brands that people love.

  • Fast-paced. Your speed must be extra fast. As we’re a growing business we need to deliver campaigns everyday. You feel at ease when things are moving quickly.

Important things to know:

  • Timing: we'd like to have the right person join the team ASAP.

  • Flexibility: The role is based at home with in office an option from April 2022.

  • Salary & Benefits: The salary for this role is £45,000-£65,000 (dependent on experience) and you'll get 26 days paid holiday (plus bank holidays)

  • Benefits - This role comes with a generous benefits package that reflects the impact you'll have on WithU. You will be a crucial part of the team.


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