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Brand Copywriter

  • London, England, United Kingdom
£35,000 - £40,000 per yearMarketing

Job description

We’re on a mission to empower the world to choose fitness.

WithU is an award-winning audio-led fitness app available globally on Android and iOS. We are an exciting and ambitious start-up that launched to market in 2020 and has since become one of the fastest-growing fitness products in the UK. In 2023 we also launched a new product in partnership with Sky TV, which is currently revolutionising the future of at-home fitness.

We are seeking a talented and creative Brand Copywriter to join our team and play a crucial role in crafting compelling, emotive and engaging content across our portfolio of WithU brands. As our Brand Copywriter, you will work closely with the marketing team to develop content that resonates with our target audience, communicates our brand message effectively, and drives engagement. If you have a passion for fitness, a keen eye for detail, and the ability to turn complex ideas into clear and emotive copy, we invite you to contribute your skills to our dynamic and innovative work environment.

Job requirements

  • Develop creative and impactful copy for a variety of marketing materials, including; website content, product storytelling, email campaigns, social media posts, and advertising materials.

  • Collaborate with the marketing team to understand brand guidelines, target audience, and marketing objectives to ensure consistency and alignment in messaging.

  • Conduct thorough research to gain insights into industry trends, competitor offerings, and customer preferences.

  • Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.

  • Work closely with cross-functional teams, including designers and marketing specialists, to bring concepts to life visually.

  • Stay up-to-date with industry best practices and emerging trends in content marketing and copywriting.


  • Proven experience as a Copywriter with 2+ years experience

  • Exceptional writing and editing skills with a strong portfolio showcasing a variety of creative and professional writing samples.

  • Understanding of brand voice, tone, and messaging strategy.

  • Ability to tailor content for different channels and target audiences.

  • Strong research skills and the ability to distil complex information into clear, concise, and compelling messaging.

  • Detail-oriented with a commitment to producing high-quality, error-free copy.

  • Familiarity with SEO best practices and an understanding of how to optimise copy for search engines is a plus.

  • Creative thinking and a knack for storytelling

  • Passion for fitness and well-being


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